Complaint: 05/311

Vodafone Competition Brochure Advertisement

Details

Complainants
R. Linde
advertisers
Vodafone
Year
2005
Media
Product
[None]
Clauses
Decision
Upheld / Settled
ASA Links
Website Listing
Decision Document

Document

DECISION


Chairman's Ruling

5 October 2005

Complaint 05/311

Complainant: R. Linde

Advertisement: Vodafone New Zealand Limited



Complaint: The Vodafone flyer advertisement included a competition to "WIN THE HOT NEW SONY ERICSSON V800".

One of the conditions below said: "Competition open to all NZ residents".


Complainant, R. Linde, said on application, a return txt message had advised that Telecom customers were not eligible for entry to the draw and accordingly, the advertisement was misleading.


The relevant provision was the Code of Ethics, Rule 2.


The Advertiser, on receipt of the Complaint, advised that until issues had been resolved with Telecom, "Further advertising was amended to refer only to Vodafone customers."


The Chairman noted the self-regulatory action taken by the Advertiser and was of the view that the matter had been settled. As such, he said, it would serve no further purpose to place that complaint before the Complaints Board.




Chairman's Ruling: Complaint Settled