Complaint: 06/012

Vodafone Text Advertisement - Deputy

Details

Complainants
C. Luethi
S. Knapp
advertisers
Vodafone
Year
2006
Media
Other
Product
Telecommunications
Clauses
Decision
Withdrawn / Resolved
ASA Links
Website Listing
Decision Document

Document

DECISION


Deputy Chairman's Ruling

13 March 2006


Complaint 06/012

Complainants: C. Luethi & S. Knapp

Advertisement: Vodafone New Zealand Ltd



Complaint: The Vodafone text message advertisement of 9 January said: "Want 2 TXT yr friends overseas? If u r on Prpay, TXTing from NZwill cost u jst 30c starting 25 Jan 2006...."


The Complainants said it was misleading as the current charge was only 20c. In their view, "jst" or "just", implied a price reduction was being offered.


The relevant provision was the Code of Ethics, Rule 2.


The Acting Chairman was aware that action had been taken in another jurisdiction and the Advertiser had sent a second message to customers making the price change clear. Accordingly, she ruled that as the matter had been resolved, it would not be appropriate to place it before the Complaints Board.



Acting Chairman's Ruling: Complaint Withdrawn