Vodafone Text Advertisement - Deputy
Deputy Chairman's Ruling
13 March 2006
Advertisement: Vodafone New Zealand Ltd
Complaint: The Vodafone text message advertisement of 9 January said: "Want 2 TXT yr friends overseas? If u r on Prpay, TXTing from NZwill cost u jst 30c starting 25 Jan 2006...."
The Complainants said it was misleading as the current charge was only 20c. In their view, "jst" or "just", implied a price reduction was being offered.
The relevant provision was the Code of Ethics, Rule 2.
The Acting Chairman was aware that action had been taken in another jurisdiction and the Advertiser had sent a second message to customers making the price change clear. Accordingly, she ruled that as the matter had been resolved, it would not be appropriate to place it before the Complaints Board.
Acting Chairman's Ruling: Complaint Withdrawn