Vodafone Text Message Advertisement
Acting Chairman's Ruling
4 May 2007
Complainant: B. Whittington
Advertisement: Vodafone New Zealand Ltd
Complaint: The text message sent to Vodafone customers by Vodafone read:
"March madness is here! Buy a 3G Nokia 6243 for just $100. that's a great saving of $399! 2buy online go 2 hotupgrades.co.nz Hurry as offer end 31Mar07. Invld if fwd."
Complainant, B. Whittington, was of the view the advertisement was misleading as there were no conditions in the text such as "while stocks last", and when she went to take advantage of the offer, was informed the phones were sold out.
The relevant provision was Rule 2 of the Code of Ethics.
The Complainant, B Whittington advised that the Advertiser had contacted her and agreed to honour the offer made in the advertisement. As such she wished to withdraw the complaint.
The Acting Chairman noted the Complainant's request. In accordance with the Complainant's wishes, the Acting Chairman determined that the complaint be withdrawn.
The Chairman ruled the complaint was withdrawn.
Chairman's Ruling: Complaint Withdrawn