Complaint: 08/009

Vodafone-Ihug Direct Mail Advertisement

Details

Complainants
K. Cisco
advertisers
ihug New Zealand Limited
Vodafone
Year
2008
Media
Unaddressed Mail
Product
Telecommunications
Clauses
Decision
No Grounds to Proceed
ASA Links
Website Listing
Decision Document

Document

DECISION


Chairman's Ruling

15 January 2008


Complaint 08/009

Complainant: K. Cisco

Advertisement: Vodafone New Zealand Limited & ihug New Zealand Limited


Complaint: The advertisement, in the form of a personally addressed letter to the complainant, had both Vodafone and ihug logos. It included the following statements as well as contact details and the website address for ihug:

"Thanks for making the ultimate connection with Vodafone's ihug team

Your home phone and Talk 2 calling plan are now activated so you can get down to some serious chatting!.."


Complainant, K. Cisco, was of the view that it was misleading as "Ihug representing themselves as vodafone to secure our business - both by phone and on their stationery. Consequently vodafone obtained our first payment which should have gone to ihug..."


The relevant provision was: Code of Ethics, Rule 2.


The Chairman noted K. Cisco's concern. However, on perusing the advertisement he determined that the issue raised in complaint appeared to be related to a service matter, rather than the content of the advertisement. As such, he said there was no apparent breach of Rule 2 of the Advertising Code of Ethics.

The Chairman ruled there were no grounds for the complaint to proceed.


Chairman's Ruling: Complaint No Grounds to Proceed