Complaint: 08/691

Wicked Campers Vehicle Advertisement

Details

Complainants
A. Risedale
advertisers
Wicked Campers
Year
2008
Media
Out of Home
Product
Vehicles / Transportation
Clauses
Decision
No Grounds to Proceed
ASA Links
Website Listing
Decision Document

Document

2


08/

DECISION


Chairman's Ruling


7 January 2009


Complaint 08/691



Complainant: A. Risedale

Advertisement: Wicked Campers



Complaint: The advertisement was in the form of sign-writing on the back of a rental camper van.



Complainant, A. Risedale, expressed the view that the wording reading "Constipated people don't give a shit" was offensive and not socially responsible particularly in relation to it being read by older people and tourists.



The relevant provisions were Basic Principle 4 and Rule 5 of the Code of Ethics.



Procedure: A copy of the advertisement was sought from the Advertiser who advised that there was not one available. An extensive website search was also undertaken by the Secretariat.



The Chairman noted A. Risdales's view. The Chairman referred to Complaints Board Decision 08/005 where a complaint about different wording on a Wicked Camper Van had been upheld.


Nonetheless, without a copy of the advertisement referred to in this complaint, the Chairman said that in the interests of natural justice, the matter was not able to be processed.


The Chairman ruled that the complaint be withdrawn.



Chairman's Ruling: Complaint Withdrawn