Complaint: 09/760

Vodafone Website Advertisement

Details

Complainants
N. Leet
advertisers
Vodafone
Year
2009
Media
Digital Marketing
Product
Telecommunications
Clauses
Decision
No Grounds to Proceed
ASA Links
Website Listing
Decision Document

Document

DECISION

Chairman's Ruling

15 December 2009

Complaint 09/760

Complainant: N. Leet
Advertisement: Vodafone New Zealand Ltd

Complaint: The online advertisement from Vodafone NZ was headed "It's amazing what you can do at Vodafone this Christmas." Further text said "It's easy to stay in touch with loved ones this Christmas with these amazing offers" and "Prepay Mobile Broadband + $40 credit". Information included said: "For just $99 you get a Vodem stick and $40 bonus credit - enough to grab a 512MB Broadband Surfer bundle on us and still have $10 credit".
Further information said:
Prepay Broadband in a Box Christmas
Offer Terms and Conditions
1. If you purchase Prepay Broadband in a Box between 7 October 2009 and 31 March 2010 you will receive a SIM pre loaded with $40 credit ("the Credit" and Prepay Vodem worth $99 (collectively "the Offer")."

Complainant, N. Leet, had received conflicting advice from a number of Vodafone representatives when they had called to clarify the offer in the advertisement.

The relevant provision was Rule 2 of the Code of Ethics.

The Chairman noted the offer in the advertisement and the confusion that had arisen when N. Leet had received information via the Vodafone representatives she had called.

However, to her mind the offer in the advertisement was clearly presented, that is: "For just $99 you get a Vodem stick and $40 bonus credit", and there was sufficient information provided to clarify that offer. As such the Chairman was of the view that the advertisement did not contain any statement or claim which directly or by implication or omission was likely to mislead the consumer, and thereby there was no apparent breach of Rule 2 of the Code of Ethics.

The Chairman ruled there were no grounds for the complaint to proceed.


Chairman's Ruling: Complaint No Grounds to Proceed