Wicked Campers Website Advertisement
3 March 2010
Complainant: J. Graham
Advertisement: Wicked Campers
Complaint: Wicked Campers advertised on their website Wicked Specials, The Naked Special (http://www.wicked-campers.co.nz/pricing/specials.html). The website says: "Due to popular demand the Naked Special is back! If you are renting a van for 14 days or more, and you pick up your van NAKED we will give you your first day's rental free. Don't believe us? View our Naked customers here (if you're over 60, leave your clothes on and we'll also give you a free day!)"
Complainant, J. Graham, on behalf of a number of people at their place of work who had visited the above website, expressed concern that the promotion could put "vulnerable girls at risk".
The relevant provision was Basic Principle 4 of the Code of Ethics.
The Chairman noted the concern raised by J. Graham and their work colleagues. As a preliminary matter, she clarified that the Complaints Board did not have jurisdiction over the content in the "Naked Special" promotion, its jurisdiction being confined to the content in the website advertisement/s. The Chairman noted that the offer made reflected the company's humorously provocative and risqu? approach taken in their promotions. She said, however, that a consumer had the option of whether or not to engage in the promotion offered, and the advertisement itself met the due standard of social responsibility required by the Code of Ethics. She also noted that the names and identities of the "Naked customers" were not included with their images on the webpage where they were published.
Accordingly, the Chairman said the complaint did not raise an issue under Basic Principle 4 of the Code of Ethics.
Chairman's Ruling: Complaint No Grounds to Proceed