Complaint: 10/366

Vodafone Website Advertisement

Details

Complainants
L. Jensen
advertisers
Vodafone
Year
2010
Media
Digital Marketing
Product
Telecommunications
Clauses
Decision
Withdrawn / Resolved
ASA Links
Website Listing
Decision Document

Document


DECISION


Chairman's Ruling

13 September 2010


Complaint 10/366



Complainant: L. Jensen
Advertisement: Vodafone New Zealand Ltd

Complaint: The website advertisement on the Vodafone website contained information about their BlackBerry Internet Service outlining what was included and the costs of the 100MB, 200MB and 1GB Bundles.

Complainant, L. Jensen, was of the view that the advertisement was misleading as it was not clear that the 100MB bundle only covers email and not web browsing.

The relevant provision was Rule 2 of the Code of Ethics.

The Secretary advised the Chairman that following contact with the both the Advertiser and the Complainant to clarify the matter, the Complainant advised that that there was no need for the complaint proceed.

The Chairman noted the above and ruled that the complaint be withdrawn.


Chairman's Ruling: Complaint Withdrawn