Complaint: 11/476

Wicked Campers Vehicle Advertisement

Details

Complainants
J. Ranger
advertisers
Wicked Campers
Year
2011
Media
Out of Home
Product
Vehicles / Transportation
Clauses
Decision
Upheld / Settled
ASA Links
Website Listing
Decision Document

Document


DECISION

Chairman's Ruling
6 October 2011

Complaint 11/476



Complainant: J. Ranger
Advertisement: Wicked Campers


Complaint: A Wicked Campervan was spray painted with the Wicked Campers website address and an invitation to "Rent Me". Wording painted on the roof of the Campervans said "get fucked".

Complainant, J Ranger, objected to the language on the campervan and considered it to be "disgusting and senseless".

The relevant provisions were Basic Principle 4 and Rule 5 of the Code of Ethics.

The Chairman ruled to accept the Complaint and the Advertiser was asked to respond to the concerns raised by the Complainant. The Advertiser advised that the wording objected to by the Complainant had been painted over on the roof of the campervan and forwarded photographs to confirm this had taken place.

The Chairman noted the explanation from the Advertiser that steps had been made to remove the wording from the campervan.The Chairman, noting this self-regulatory action, said it would serve no further purpose to place it before the Complaints Board. The Chairman ruled that the matter was settled.


Chairman's Ruling: Complaint Settled