Complaint: 13/509

Liquid Pearl Website

Details

Complainants
M. Honeychurch
advertisers
Liquid Pearl
Year
2013
Media
Digital Marketing
Product
Health and Beauty
Clauses
Decision
Upheld / Settled
ASA Links
Website Listing
Decision Document

Document

COMPLAINT NUMBER
13/509
COMPLAINANT
M. Honeychurch
ADVERTISER
Liquid Pearl
ADVERTISEMENT
Liquid Pearl Website
DATE OF MEETING
14 November 2013
OUTCOME
Settled


Complaint: The website Liquid Pearl http://www.liquidpearl.co.nz advertised "Pure Colloidal Silver." The advertisement provided a list of diseases that "colloidal silver has been reputed to be successful against" including: appendicitis; blood parasites; cancer; diabetes; leukemia; pneumonia; tuberculosis; all forms of virus; and whooping cough."

Complainant, M. Honeychurch, said: the advertisements made various therapeutic claims, for which there was little to no evidence to support them.

The relevant provisions were Principle 2, 3, Part B1 Requirement 3, 4.1, 4.3 and 8 of the Therapeutic Products Advertising Code.

The Advertiser, Liquid Pearl, said: "the complaint refers to a Colloidal Silver product. This product was removed from the website as soon as we received the complaint. I regret that an oversight meant that the product was not withdrawn from the website in 2011 when it should have been, when another product was removed from the site. Both of these products, particularly Colloidal Silver became redundant in that year.

We did not realise that by having a website we were deemed to be an advertiser and we very much regret any inconvenience this has caused."

The Chairman noted the Advertiser's response that the product was removed from the website as soon as the complaint was received. She also noted that the webpage advertising the product was available in error and was no longer accessible. She noted the Advertiser regretted any inconvenience caused.

Noting this self-regulatory action, the Chairman said that it would serve no further purpose to place the matter before the Complaints Board. The Chairman ruled that the matter was settled.

Chairman's Ruling: Complaint Settled