Complaint: 16/092

Wicked Campers Website

Details

Complainants
D. Drusky
advertisers
Wicked Campers
Year
2016
Media
Out of Home
Product
Vehicles / Transportation
Clauses
Decision
Upheld / Settled
ASA Links
Website Listing
Decision Document

Document










COMPLAINT NUMBER 16/092

COMPLAINANT D. Drusky ADVERTISER Wicked Campers ADVERTISEMENT Wicked Campers Website DATE OF MEETING 12 April 2016

OUTCOME Upheld


SUMMARY

The Frequently Asked Questions section of the Wicked Campers website

(http://www.wickedcamper.co.nz) stated, the following:

"Is it easy to buy drugs in New Zealand. Yes! But compared to Europe and the US,

it can be a little expensive."

The Complainant said the Wicked Campers website actively promoted drug culture in New

Zealand on their website.

The Complaints Board said the advertisement was socially irresponsible as it promoted and endorsed illegal behaviour and was likely to cause offence.

The Complaints Board ruled the advertisement was Upheld.

[Advertisement to be removed]

Please note this headnote does not form part of the Decision.



COMPLAINTS BOARD DECISION

The Chair directed the Complaints Board to consider the advertisement with reference to Basic Principle 4 and Rules 4 and 5 of the Code of Ethics. This required the Complaints Board to consider whether the advertisement contained anything that was likely to cause serious or widespread offence to most people, taking into account generally prevailing community standards. The Complaints Board was also required to consider whether the advertisement had been prepared with a due sense of social responsibility to consumers and to society.

The Complaints Board ruled the complaint was Upheld.



The Complainant said the Wicked Campers website actively promoted drug culture in New

Zealand on their website.

The Complaints Board noted numerous attempts by the Secretariat to contact the Advertiser for a response to the complaint; however, no response had been received by the deadline given. The Complaints Board was disappointed that this particular Advertiser continuously failed to respond to numerous complaints including, 15/122; 15/156; 15/167 and 15/513. It also expressed its concern at the Advertiser's repeated refusal to engage with, and respect, the principles of self-regulation.

The Complaints Board said the information provided on the FAQ page about the availability and cost of drugs in New Zealand promoted and endorsed an illegal activity. The Complaints Board said this was extremely irresponsible, particularly considering the Advertiser's business was hiring campervans.

The Complaints Board said the advertisement was likely to cause offence in light of generally prevailing community standards and had not been prepared with a due sense of social responsibility to consumers.

On consideration of the above, and taking into account the Advertiser's refusal to engage with the self-regulatory process, the Complaints Board ruled the advertisement was in breach of Basic Principle 4 and Rules 4 and 5 of the Code of Ethics.

Accordingly, the Complaints Board ruled to Uphold the complaint.



DESCRIPTION OF ADVERTISEMENT

The Frequently Asked Questions section of the Wicked Campers website

(http://www.wickedcamper.co.nz) stated, the following:

"Is it easy to buy drugs in New Zealand. Yes! But compared to Europe and the US, it can be a little expensive."


COMPLAINT FROM D. DRUSKY

Can you please look at the info below which is posted on their website under FAQ's. They are actively promoting the drug culture on their website. Can anything be done about what they are advertising on the website? These people are out of control and promoting drug access availability in New Zealand and seem to suggest that this is equal to the stunning scenery in its value to the tourist in this country. Is this the way we want to promote tourism in this country?

http://www.wickedcampers.co.nz/new-zealand-campervans/faqs.html

http://www.wickedcampers.co.nz/

Under FAQ's on Wicked campers website:

OTHER QUESTIONS

Is it easy to buy drugs in New Zealand? Yes! But compared to Europe and the US, it can be a little expensive!




CODE OF ETHICS

Basic Principle 4: All advertisements should be prepared with a due sense of social responsibility to consumers and to society.

Rule 4: Decency - Advertisements should not contain anything which clearly offends against generally prevailing community standards taking into account the context, medium, audience and product (including services).

Rule 5: Offensiveness - Advertisements should not contain anything which in the light of generally prevailing community standards is likely to cause serious or widespread offence taking into account the context, medium, audience and product (including services).


RESPONSE FROM ADVERTISER, WICKED CAMPERS

No Response from the Advertiser