Complaint: 17/072

All About You Hypnotherapy website


M. Honeychurch
All About You Hypnotherapy
Digital Marketing
Health and Beauty
Upheld / Settled
ASA Links
Website Listing
Decision Document





ADVERTISER All About You Hypnotherapy

ADVERTISEMENT All About You Hypnotherapy website

DATE OF MEETING 21 March 2017


Advertisement: The website advertisement for 'All About You" Hypnotherapy - - made a number of claims about a range of conditions that hypnotherapy could be used to assist. This included weight management, stress and anxiety and addiction.

The Chair ruled the complaint was Settled.

Complainant, M Honeychurch, said: At the top left of the All About You Hypnotherapy homepage, there is a vertical scrolling area that says about Jenny's hypnotherapy service:

"How Jenny can help you

Weight management; Losing weight, gaining weight, changing addictions to certain foods and drinks, Virtual Gastric Band

Stress and anxiety; Gagging, Guilt, Negativity, Nightmares, Panic attacks, Post traumatic stress, Self-harming, Stress

Skin problems; Acne, Eczema, Psoriasis, Complexion

Sexual issues; Impotence, Rape recovery, Child abuse

Pregnancy; Coping with abortion / termination, Nausea, Fears, Miscarriage, Stillbirth, Healthy habits, Self-trust

Memory and learning skills; Concentration, Dyslexia, Pain relief/ management, Phantom


Health issues; Allergies, Alzheimer's, Arthritis, Cancer treatment, Diabetes, Immune system, Menopause, Multiple sclerosis, Osteoporosis, Parkinson's disease, Pre and post surgery

Habits and disorders; ADHD, Anorexia, Bruxism, Depression, Dystonia, Insomnia, OCD, Tourette syndrome

Fertility; Impotence, Sperm, Fears, Miscarriage, Infertility, IVF, Pregnancy

Addictions; Alcohol, Drugs, Gambling, Smoking"

Many of these claims are about serious medical conditions, such as cancer, miscarriage, Alzheimer's, arthritis, diabetes, MS, Parkinson's, depression and addiction.

It is socially irresponsible to be making these kinds of therapeiutic claims without good evidence, and so the advert is in breach of Principle 1 of the ASA's Therapeutic codes.

Rule 1(c) is breached, as the advert makes unrealistic claims of hypnotism's ability to help with the many listed conditions.

Principle 2 has been breached, as these claims appear unlikely to be true. As such, they're likely to be misleading.


Rule 2(a) has been breached as these claims have not been substantiated. I have been unable to find any links on the website to evidence that backs up the claims that have been made.

The relevant provisions were Therapeutic and Health Advertising Code - Guideline

1(c), Guideline 2(a), Principle 1, Principle 2.

The Chair noted the Complainant's concern the advertisement made therapeutic claims about hypnotherapy, which were not substantiated.

The Chair acknowledged the Advertiser made changes to the website, after receiving the complaint, removing references that were of concern.

Given the Advertiser's co-operative engagement with the process and the self-regulatory action taken by the Advertiser in amending the advertisement, the Chair said that it would serve no further purpose to place the matter before the Complaints Board. The Chair ruled that the matter was settled.

Chai r' s Ruling: Complaint Settled