All About You Hypnotherapy website
COMPLAINT NUMBER 17/072
COMPLAINANT M Honeychurch
ADVERTISER All About You Hypnotherapy
ADVERTISEMENT All About You Hypnotherapy website
DATE OF MEETING 21 March 2017
Advertisement: The website advertisement for 'All About You" Hypnotherapy - http://www.allaboutyouhypno.co.nz - made a number of claims about a range of conditions that hypnotherapy could be used to assist. This included weight management, stress and anxiety and addiction.
The Chair ruled the complaint was Settled.
Complainant, M Honeychurch, said: At the top left of the All About You Hypnotherapy homepage, there is a vertical scrolling area that says about Jenny's hypnotherapy service:
"How Jenny can help you
Weight management; Losing weight, gaining weight, changing addictions to certain foods and drinks, Virtual Gastric Band
Stress and anxiety; Gagging, Guilt, Negativity, Nightmares, Panic attacks, Post traumatic stress, Self-harming, Stress
Skin problems; Acne, Eczema, Psoriasis, Complexion
Sexual issues; Impotence, Rape recovery, Child abuse
Pregnancy; Coping with abortion / termination, Nausea, Fears, Miscarriage, Stillbirth, Healthy habits, Self-trust
Memory and learning skills; Concentration, Dyslexia, Pain relief/ management, Phantom
Health issues; Allergies, Alzheimer's, Arthritis, Cancer treatment, Diabetes, Immune system, Menopause, Multiple sclerosis, Osteoporosis, Parkinson's disease, Pre and post surgery
Habits and disorders; ADHD, Anorexia, Bruxism, Depression, Dystonia, Insomnia, OCD, Tourette syndrome
Fertility; Impotence, Sperm, Fears, Miscarriage, Infertility, IVF, Pregnancy
Addictions; Alcohol, Drugs, Gambling, Smoking"
Many of these claims are about serious medical conditions, such as cancer, miscarriage, Alzheimer's, arthritis, diabetes, MS, Parkinson's, depression and addiction.
It is socially irresponsible to be making these kinds of therapeiutic claims without good evidence, and so the advert is in breach of Principle 1 of the ASA's Therapeutic codes.
Rule 1(c) is breached, as the advert makes unrealistic claims of hypnotism's ability to help with the many listed conditions.
Principle 2 has been breached, as these claims appear unlikely to be true. As such, they're likely to be misleading.
Rule 2(a) has been breached as these claims have not been substantiated. I have been unable to find any links on the website to evidence that backs up the claims that have been made.
The relevant provisions were Therapeutic and Health Advertising Code - Guideline
1(c), Guideline 2(a), Principle 1, Principle 2.
The Chair noted the Complainant's concern the advertisement made therapeutic claims about hypnotherapy, which were not substantiated.
The Chair acknowledged the Advertiser made changes to the website, after receiving the complaint, removing references that were of concern.
Given the Advertiser's co-operative engagement with the process and the self-regulatory action taken by the Advertiser in amending the advertisement, the Chair said that it would serve no further purpose to place the matter before the Complaints Board. The Chair ruled that the matter was settled.
Chai r' s Ruling: Complaint Settled