EBOS Healthcare Digital Marketing
COMPLAINT NUMBER 17/081
COMPLAINANT D Renison
ADVERTISER EBOS Healthcare
ADVERTISEMENT EBOS Healthcare Digital
DATE OF MEETING 23 March 2017
Advertisement: The Facebook advertisement for Anti-Flamme Extra promoted the product with the words "By including Eucalyptus oil Anti-Flamme Extra is extra good for relieving stiffness, joint and nerve discomfort - fast. The post then had an image of a polluting factory, labelled 'Their manufacturing plant, followed by an image of a piece of Eucalyptus treet labelled 'Ours.'
The Chair ruled the complaint was Settled.
Complainant, D Renison, said: The advertisement uses a misleading comparison.
The post implies that they don't use an industrial manufacturing facility which I suggest is impossible. They also imply that any competitor is using a pollution causing factory. Unless they are selling unprocessed eucalyptus in a pot this advertisement is deceiving. The company is owned by EBOS... Who have manufacturing facilities. It's appealing to nature and doing so dishonestly in my opinion.
The relevant provisions were Code of Ethics - Basic Principle 4, Rule 2; Code for
Environmental Claims - Principle 1, Principle 2.
The Chair acknowledged the Complainant's concern that the advertisement implied that they did not use industrial manufacturing to create their product, which is dishonest.
Upon learning of the complaint, the Advertiser removed the post.
Given the Advertiser's co-operative engagement with the process and the self-regulatory action taken in removing the advertisement, the Chair said that it would serve no further
purpose to place the matter before the Complaints Board. The Chair ruled that the matter
Chai r' s Ruling: Complaint Settled