Hellaby Holdings Limited Television
COMPLAINT NUMBER 17/101
COMPLAINANT A Williams
ADVERTISER Hellaby Holdings Limited
ADVERTISEMENT Hellaby Holdings Limited
DATE OF MEETING 18 April 2017
Advertisement: The Number One Shoes Television advertisement shows images of shoes and concludes with two people walking along tram tracks.
The Chair ruled the complaint was Settled.
Complainant, A Williams, said: At the end of the advertising it shows people playing on either train or tram tracks. I think this is rather foolish advertising since people die doing this. The Track Safe Foundation NZ states that "It is illegal to cross the railway tracks at any point other than an official pedestrian crossing. Keep to the path and always stop, look and listen for trains." I believe that playing on tracks constitutes illegal crossing. I think this advertisement should be pulled from television.
The relevant provisions were Code of Ethics - Basic Principle 4, Rule 12.
The Chair noted the Complainant's concerns regarding the safety issue surrounding the image of people walking along tram lines.
Upon receipt of the complaint, the Advertiser contacted the Secretariat to confirm the advertising campaign in question had concluded and would no longer be aired. The Advertiser acknowledged the concerns raised and confirmed this footage or any imagery from the footage would not be used again.
Given the Advertiser's co-operative engagement with the process and the self-regulatory action taken in agreeing to refrain from using the footage in future advertisements, the Chair said that it would serve no further purpose to place the matter before the Complaints Board.
The Chair ruled that the matter was settled.
Chai r' s Ruling: Complaint Settled