Complaint: 17/124

]^The Healing Haven ^Digital Marketing

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COMPLAINT NUMBER 17/124

COMPLAINANT J Harper

ADVERTISER The Healing Haven

ADVERTISEMENT The Healing Haven

Digital Marketing

DATE OF MEETING 20 April 2017

OUTCOME Settled


Advertisement: The Healing Haven Homeopathic Dispensary advertisement on Facebook, http://www.facebook.com/healinghaven/photos/, promotes help with reducing the symptoms of Chicken Pox, using the Rhus Tox Chicken Pox remedy.

The Chair ruled the complaint was Settled.

Complainant, J Harper, said: The Healing Haven Homeopathic Dispensary is an Auckland based business that sells homeopathic remedies.

They have claimed in relation to their Rhus Tox remedy for chicken Pox, "Treating Chicken

Pox with homeopathy means a shorter, far more comfortable illness."

This is I believe a breach of the ASA's Therapeutic Codes principle 2 and rule 2(a) that advertisements are truthful and claims shall be able to be substantiated.

Given the many meta-analyses of homeopathy that have not substantiated any claims, this claim seems unlikely. It would surely be a simple matter to scientifically test whether this

remedy shortens the duration of chicken pox?

The relevant provisions were Therapeutic and Health Advertising Code - Guideline

2(a), Principle 1, Principle 2.

The Chair noted the Complainant's concerns that the Facebook advertisement made unsubstantiated claims about Homeopathy and the treatment of Chicken Pox, which were misleading.

The Chair acknowledged that upon receipt of the complaint, the Advertiser had withdrawn the advertisement from their Facebook site. Given the Advertiser's co-operative engagement with the process and the self-regulatory action taken in removing the advertisement, the Chair said that it would serve no further purpose to place the matter before the Complaints Board. The Chair ruled that the matter was settled.

Chai r' s Ruling: Complaint Settled