COMPLAINT NUMBER 17/186
COMPLAINANT J. Jensen ADVERTISER Healthnews ADVERTISEMENT Digital Marketing DATE OF MEETING 13 July 2017
Advertisement: The advertisement for Healthnews appeared at the bottom of Newshub's website as "powered by Taboola" and appeared as a news article which encouraged people to purchase a health product from the Beezmax.com website.
The Chair ruled the complaint was Withdrawn
Complainant, J. Jensen said: the advertisement "contains false claims, heading designed
to look like false editorial and false references at the bottom of it."
The relevant provisions were Basic Principle 4 and Rule 2 of the Code of Ethics and
Principle 1 and 2 and Guideline 2(a) of the Therapeutic and Health Advertising Code.
The Acting Chair noted the concerns of the Complainant that the content appeared to be a news article but when they clicked on it, it was an advertisement which was misleading.
The Acting Chair noted the advice from the ASA Secretariat it was not able to obtain a copy of the advertisement despite several attempts and cooperation with the Media companies.
The Acting Chair took in to account the information received from the third-party vendor, Taboola, who manages the platform where the advertisement appeared. Taboola's response said while they could not provide the advertisement, the page it linked to was no longer running in their network and it had a "comprehensive global review team that is reviewing content daily as well as a policy team that is scanning the network for prohibited content constantly."
The Acting Chair noted the advice the landing page was no longer active, but as there was no copy of the advertisement subject to complaint to adjudicate on, the Chair ruled complaint be withdrawn.
Acting Chai r' s Ruling: Complaint Withdrawn