Universal Pictures, Television
COMPLAINT NUMBER 17/187
COMPLAINANT K Shipman
ADVERTISER Universal Pictures ADVERTISEMENT Universal Pictures, Television DATE OF MEETING 26 June 2017
OUTCOME Settled - Media Error
Advertisement: The television trailer advertisement for the movie The Mummy, showed various fast action clips from the movie, including explosions, a plane crash and the Mummy engulfing the screen with her mouth. The voiceover ends with the line "Welcome to a new world of gods and monsters."
The Chair ruled the Complaint was Settled.
Complainant, K Shipman, said: The reasons that I found this programme breached the standards: The Nut Job has general audience rating - movie well appropriate for small children. However, promotion of TVNZ adult movies during break time is in my view completely inappropriate. TVNZ advertised the movie Mummy around 5pm in the afternoon in completely inappropriate manner - the advert was scary and violent.
I would like if TVNZ pays closer attention to the movie advertisement at break time as this is not first time.
The relevant provisions were Code of Ethics - Basic Principle 4, Rule 4.
The Chair noted the Complainant's concern that the movie trailer was shown at an
inappropriate time, during the film The Nut Job, when children would be watching.
The Chair confirmed that TVNZ had advised the Secretariat to the trailer placement was an error and that the system usually in place to stop a GXC advertisement being aired during a G rated programme had failed on this occasion. TVNZ apologised for any distress the advertisement caused the Complainant and their family.
Given the Broadcaster's response acknowledging the placement error, the Chair said that it would serve no further purpose to place the matter before the Complaints Board. The Chair ruled that the matter was settled - media error.
Chai r' s Ruling: Complaint Settled - media error