COMPLAINT NUMBER 17/190
COMPLAINANT N Bradley ADVERTISER MitoQ ADVERTISEMENT MitoQ, Television DATE OF MEETING 26 June 2017
Advertisement: The Family Health Diary MitoQ television advertisement features an interview format with a researcher speaking about breakthroughs in cellular health. The advertisement discusses the effect of MitoQ on cells. The advertisement ends with the suggestion of asking your Pharmacist about the product or visiting the website at http://www.mitoQ.com.
The Chair ruled the complaint was withdrawn.
Complainant, N Bradley, queried the interview format of the advertisement with the health expert and the claims made.
The relevant provisions were Therapeutic and Health Advertising Code - Principle 1, Principle 2.
The Chair accepted the complaint to go to the Complaints Board and advised the Complainant. The Complainant then advised the Secretariat they did not wish to proceed with the complaint.
At the request of the Complainant, the Chair ruled the complaint was withdrawn.
Chai r' s Ruling: Complaint Withdrawn