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NPL Counselling, Digital Marketing
NPL Counselling, Digital
DATE OF MEETING
1 August 2017
Advertisement: The NLP Counselling website, http://www.nlpcounselling.co.nz/, contains
details about the benefits of Neuro Linguistic Programming therapy.
The Chair ruled the complaint was Settled.
Complainant, J Harper, said: This ad is I believe a breach of the ASA's Therapeutic Codes
principle 2 and rule 2(a) that advertisements are truthful and claims shall be able to be
The following makes specific bold claims for NLP "therapy" none of which are
substantiated.especially in regard to phobias...
While listening to you and identifying your difficulties or concerns you may have, NLP will
help you achieve the goals that you set within your sessions. Using NLP strategies, you will
be enabled and encouraged to make changes towards healing and wholeness. Whilst using
NLP therapy where necessary, we combine other counselling therapies depending on the
clients needs, by doing so we will be enhancing the NLP therapy and we find from client
feedback that we have positive long term results.
We specialise in treatment of all counselling issues and find the Shinnick Rapid Depression
Method and Shinnick Rapid Anxiety Treatment along with NLP strategies for the treatment of
Allergies & Phobias have approximately a 90% success rate. Clients find they have release
from these issues fairly quickly when compared with other counselling therapies.
Let's take Gestalt developer John O Stevens NLP comments. A few specific examples of
things you can learn to accomplish are;
Cure phobias and other unpleasant feeling responses in less than an hour.
Help children and adults with learning disabilities (spelling and reading problems etc)
overcome these limitations, often in less than an hour.
Eliminate most unwanted habits smoking, drinking, overeating, insomnia, etc in a few
Make changes in the interactions of couples, families and organisations so that they function
in ways that are more satisfying and productive.
Cure many physical problems not only most of those recognised as psychosomatic, but also
some that are not in a few sessions.
The relevant provisions were Therapeutic and Health Advertising Code - Guideline
2(a), Principle 1, Principle 2.
The Chair noted the Complainant's concern that the Advertiser's website contained
unsubstantiated claims about Neuro Linguistic Programming (NLP) therapy, which were
The Chair acknowledged the Advertiser had made changes to the website, removing or
amending references which were of concern.
Given the Advertiser's co-operative engagement with the process and the self-regulatory
action taken in amending the website, the Chair said that it would serve no further purpose
to place the matter before the Complaints Board. The Chair ruled that the matter was
Chair's Ruling: Complaint Settled