Complaint: 17/245

Anna Lorck, Labour Party, Digital Marketing, Out of Home

Details

Complainants
C. Slater
advertisers
Anna Lorck, Labour Party
Year
2017
Media
Out of Home
Product
Advocacy
Clauses
Decision
Upheld / Settled
ASA Links
Website Listing
Decision Document

Document





COMPLAINT NUMBER
17/245
COMPLAINANT
C Slater and S Hansen
ADVERTISER
Anna Lorck, Labour Party
ADVERTISEMENT
Anna Lorck, Labour Party, Digital
Marketing, Out of Home
DATE OF MEETING
31 July 2017
OUTCOME
Settled


Advertisement:
The Billboard and Facebook page advertising the election campaign of
Labour candidate Anna Lorck, contained the line "Your Local MP for Tukituki."

The Chair ruled the complaint was Settled.

Complainant,
C Slater, said: Anna Lorck is the Labour party candidate in Tukituki
electorate and has been placing numerous hoardings up that are like the photo attached.
Those signs state that she is "Your Local MP". They are different from her other signs which
are more honest.
That statement is false and misleading. She has never been elected to parliament, ever, and
most certainly isn't the local MP. That is currently Craig Foss.
Ms Lorck also has an advertisement on Facebook which makes the same claims.
This advertising is deliberately deceptive.

Duplicate Complainant,
S Hansen, shared similar views and said, in part ...I am
concerned that someone who is not very aware will vote for her thinking that she already is
our MP when despite trying, I think, three previous elections, she is stil a 'candidate. I
believe that this is misrepresentation...

The relevant provisions were Code of Ethics - Basic Principle 4, Rule 11, Rule 2.

The Chair noted the Complainants' concerns that the Advertiser's Bil board and Facebook
advertisement contained misleading information about the current status of the Labour
candidate.

The Chair acknowledged the Advertiser had made changes to the Billboard, amending
references which were of concern. The Chair also noted that the Facebook page had been
removed.

Given the Advertiser's co-operative engagement with the process and the self-regulatory
action taken in amending the Billboard and removing the Facebook page, the Chair said that
it would serve no further purpose to place the complaints before the Complaints Board. The
Chair ruled that the matter was settled.


Chair's Ruling: Complaint Settled