Complaint: 17/382

Radio

Details

Complainants
advertisers
Subway New Zealand Limited
Year
2017
Media
Radio
Product
Food and Beverage
Clauses
Decision
No Grounds to Proceed
ASA Links
Website Listing
Decision Document

Document





COMPLAINT NUMBER
17/382
COMPLAINANT
C. McInally
ADVERTISER
Subway New Zealand Limited
ADVERTISEMENT
Radio
DATE OF MEETING
6 November 2017
OUTCOME
No Grounds to Proceed


Advertisement:
The radio advertisement for Subway said in part: "I've always had a love
hate relationship with the weeks - if Monday had a face I'd punch it... but now Subway has
made every day lovable with a $4.90 Sub of the Day."

The Chair ruled there were no grounds for the complaint to proceed.

Complainant,
C. McInally, said: "Radio add by subway said it hated mondays and if
monday was a person he would punch him in the face. Unacceptable with NZ's culture of
violence."

The relevant provisions were Code of Ethics - Basic Principle 4, Rule 4, Rule 7.

The Chair noted the Complainant's concern that punching someone in the face was
unacceptable, particularly considering New Zealand's culture of domestic violence.

While the Chair acknowledged the reference was unfortunate, she took into account the
intended humour in personifying 'Monday' as a difficult day of the week, which most people
could relate to. She said the advertisement did not reach the threshold to be considered to
encourage violent behaviour and was saved by humour. Noting the offence the
advertisement caused the Complainant, she said taking into account generally prevailing
community standards, it was unlikely to cause serious or widespread offence to most
people.

The Chair said the advertisement was not in breach of Rule 4 or Rule 7 of the Code of
Ethics and had been prepared with a due sense of social responsibility to consumers and
society.

Accordingly, the Chair ruled the complaint had not grounds to proceed.


Chair's Ruling: Complaint No Grounds to Proceed