Complaint: 17/388

Stuff Fibre, Digital Marketing, Television, Print, Out of Home

Details

Complainants
advertisers
Stuff Fibre
Year
2017
Media
Digital Marketing
Product
Electronic and ICT
Clauses
Decision
Upheld / Settled
ASA Links
Website Listing
Decision Document

Document





COMPLAINT NUMBER
17/388
AWAP
17/003
COMPLAINANT
Vodafone New Zealand Ltd
ADVERTISER
Stuff Fibre
ADVERTISEMENT
Stuff Fibre, Digital Marketing,
Television, Print, Out of Home
DATE OF MEETING
8 November 2017
OUTCOME
Settled


Advertisement: The advertisements for Stuff Fibre appeared in various mediums and
contained the claim "Stuff Fibre: Probably New Zealand's Fastest Internet".

The Chair ruled the complaint was Settled.

Complainant, Vodafone, said: the representation could confuse consumers and was
misleading.

The relevant provisions were Principle 1, Principle 2, Principle 3, Principle 5 and Rule 2
of the Code of Ethics and Principle 1 and Guidelines 1(a), 1(b) and 1(d) of the Code for
Comparative Advertising.

The Chair ruled to deal with the matter by "adjudication with attendance of the parties"
pursuant to Rule 3 of the Complaints Procedures of the Advertising Standards Complaints
Board.

The Advertiser confirmed the campaign was being withdrawn and replaced and the
Complainant agreed to Settle the complaint.

Accordingly, the Chair ruled the complaint was Settled.


Chair's Ruling: Complaint Settled