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Stuff Fibre, Digital Marketing, Television, Print, Out of Home
Vodafone New Zealand Ltd
Stuff Fibre, Digital Marketing,
Television, Print, Out of Home
DATE OF MEETING
8 November 2017
Advertisement: The advertisements for Stuff Fibre appeared in various mediums and
contained the claim "Stuff Fibre: Probably New Zealand's Fastest Internet".
The Chair ruled the complaint was Settled.
Complainant, Vodafone, said: the representation could confuse consumers and was
The relevant provisions were Principle 1, Principle 2, Principle 3, Principle 5 and Rule 2
of the Code of Ethics and Principle 1 and Guidelines 1(a), 1(b) and 1(d) of the Code for
The Chair ruled to deal with the matter by "adjudication with attendance of the parties"
pursuant to Rule 3 of the Complaints Procedures of the Advertising Standards Complaints
The Advertiser confirmed the campaign was being withdrawn and replaced and the
Complainant agreed to Settle the complaint.
Accordingly, the Chair ruled the complaint was Settled.
Chair's Ruling: Complaint Settled