Complaint: 17/390

Westpac Bank, Digital Marketing

Details

Complainants
advertisers
Westpac Bank
Year
2017
Media
Digital Marketing
Product
Finance
Clauses
Decision
No Grounds to Proceed
ASA Links
Website Listing
Decision Document

Document





COMPLAINT NUMBER
17/390
COMPLAINANT
R.Shaw
ADVERTISER
Westpac Bank
ADVERTISEMENT
Westpac Bank, Digital Marketing
DATE OF MEETING
30 October 2017
OUTCOME
No Grounds to Proceed


Advertisement:
The website advertisement for Westpac's home loan rate,
http://www.westpac.co.nz, shows a child laying on the lawn laughing as a dog licks the child's
neck.

The Chair ruled there were no grounds for the complaint to proceed.

Complainant,
R Shaw, said: Westpac has an image of a dog licking a childs face.
Allowing dogs to lick faces is appalling, disease and worm carriers. This is mad.

The relevant provisions were Code of Ethics - Basic Principle 4, Rule 4.

The Chair noted the Complainant's concern that it was unhygienic to show a dog licking a
child's face.

The Chair acknowledged the image of the dog licking the child's neck showed a practice
which was not particularly hygienic. However, unlike the sharing of food or drinks between
children and young people, which had well defined public health warnings, 'dog licking' was
not something on which guidance had been proffered by government agencies. The Chair
said it would be up to Public Health Authorities to provide guidance before a complaint
relating to an advertisement of this nature could be upheld.

The Chair said that despite the real concerns of the Complainant, the advertisement did not
meet the threshold to cause serious or widespread offence to most people and had not
breached the Code of Ethics.

Accordingly, the Chair ruled there were no grounds for the complaint to proceed.

Chair's Ruling: Complaint No Grounds to Proceed